Connecting on Climate: A Guide to Effective Climate Change Communication is a guide which includes research from a range of social science fields including psychology, anthropology, communications, and behavioral economics. It is designed to be useful for experienced and novice communicators alike. I was a co-author on the project, which was a collaboration between ecoAmerica and the Center for Research on Environmental Decision Making at Columbia University.
Markowitz, E., Hodge, C., & Harp, G. (2014). Connecting on climate: a guide to effective climate change communication. https://doi.org/10.7916/d8-pjjm-vb57
Included in the guide are strategies to boost engagement, common mistakes to avoid, and best practices that organizations have used to meaningfully engage individuals and groups on climate change.
FEATURING 10 PRINCIPLES OF CLIMATE CHANGE COMMUNICATION:
Press and Adoption: